Naturally Tailored.
Call 212-529-8886La Lá Laundry
La La Laundry Atelier is devoted to the art of care — preserving garments and cultivating nature through exceptional craftsmanship.
La La Laundry Atelier is the vision of founders Lucy Yang and Pranai Rai, born from a belief that the things we live in deserve to be cared for with intention. Rooted in two East Village locations, the House brings together the traditions of garment care, bespoke alteration, nature, and community in service of New York.
The House first established its roots at 180 Avenue B in 2024, bringing considered laundry care and a touch of nature to the neighborhood. In March 2026, La La expanded to 97 East 3rd Street with the opening of its Atelier — a dedicated home for tailoring, alterations, and the considered care of garments.
Care begins with what touches the garment. La La selects products free from dyes, chlorine, and parabens, alongside biodegradable agents and environmentally considered solvents. Every alteration begins with a personal fitting before the garment is entrusted to the hands of our tailor.
[ 40°43'35" N, 73°58'43" W ]
Our craft
A fit made yours
From the smallest adjustment to a complete refinement, our tailor works with each garment individually to perfect its fit, proportion, and finish. Personal fittings are available at the La La Atelier.
Care for the pieces you treasure
Considered care for garments that ask for more. Our dry cleaning process uses biodegradable agents and environmentally considered solvents to clean and preserve each piece with attention to its fabric and construction.
Your ritual, your way
Care for your wardrobe at your own pace. Our Avenue B laundry offers self-service washing and drying in a space conceived around nature, simplicity, and the everyday ritual of care.
Leave the everyday to us
Entrust us with the everyday. Your laundry is washed, dried, carefully folded, and returned ready for home, with preferences tailored to the way you like your garments cared for.
Care, from door to door
The La La experience, without leaving home. Schedule through the La La app and we'll collect your laundry, care for it according to your preferences, and return everything fresh, folded, and ready for your wardrobe.
The La La standard, at home
Our philosophy of care extends beyond the wardrobe. From routine housekeeping to deep cleans and move-in or move-out service, La La brings considered attention to the spaces you call home. Green cleaning solutions are available upon request.
The Atelier, after hours
For an evening, make La La your own. Our East Village Atelier is available for intimate gatherings, celebrations, private dinners, creative events, and experiences within the world of La La.
“La La Laundry's dedication to customer service is phenomenal”
Our houses
The laundry. Wash-dry-fold, self-service machines, plants. Opened 2024. The Atelier. Alterations and dry cleaning. Opened March 2026.
The art
of care.
What touches your garments matters.
We choose thoughtful products and methods designed to care for fabric, color, and the pieces you live in.
Care begins by hand.
From a precise fitting to the final press, every garment is approached individually and finished with attention to detail.
A gentler way forward.
Biodegradable cleaning agents, considered solvents, and formulas free from dyes, chlorine, and parabens reflect our belief that exceptional care can be gentler, too.
Frequently asked
01Where is La La Laundry?
Two shops in the East Village. 180 Avenue B is the laundry, self-service machines and plants, open Monday to Friday 7:30am to 9pm and weekends 8am to 8pm. The Atelier at 97 East 3rd Street is for alterations and dry cleaning, open Monday to Wednesday and Friday 8am to 7pm and weekends 9am to 8pm, closed Thursday.
02How is an order placed?
By telephone: Laundry, dry cleaning, alterations, cleaning and private hire are all arranged on that number.
03How much is laundry?
Wash-dry-fold is $2.50 per pound dropped off, minimum 10 lb, or $2.60 per pound with pickup and delivery, minimum 15 lb. The Laundry Clinic is $3.25 per pound, minimum 15 lb.
04Is there same-day laundry?
Yes. Laundry received before 11am is returned the same day.
05Are alterations done?
Yes, at the Atelier, 97 East 3rd Street. $10 to $150 and above, set at the fitting.
06How much is dry cleaning?
$4.50 to $75 per item, by garment.
07Is the cleaning eco-friendly?
Dry cleaning uses biodegradable agents and eco-friendly solvents. The laundry soap, Aromic, contains no dyes, chlorine or parabens.
08Are the plants for sale?
Yes, at 180 Avenue B. Stock changes weekly.
09Does La La Laundry clean apartments?
Yes. La La Maids provides deep cleaning, weekly or fortnightly service, move-in and move-out, after-party cleaning, offices and short-let turnarounds.
10Can the shops be hired?
Yes. Both shops are available for events, photography and film, quoted per booking.